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How Kenko Back Generated over $100,000 and 5 Million Impressions through our Creator Marketplace

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About

Kenko Back is a wellness brand dedicated to promoting better posture and overall health through ergonomic products designed for everyday use. Based in the United States, Kenko Back focuses on delivering high-quality products directly to consumers through their website and Amazon. The company is committed to expanding its reach in the health and wellness market through innovative marketing strategies and impactful e-commerce practices.

Industry

Wellness

Campaign Type

Conversions

Website

www.ambrgroup.com
Website linkAmazon

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Challenge

Kenko Back encountered significant hurdles in sourcing and organizing high-quality raw footage and B-roll clips for their marketing campaigns.

Without a streamlined process for managing content production, they found it challenging to locate and curate the right assets to effectively showcase their products' unique features and unique features and benefits. This disorganization led to delays in content creation and hampered their ability to scale their DTC campaigns efficiently. They required a comprehensive solution to manage creator partnerships and improve content production workflows to enhance their advertising performance.

Solution

By utilizing Vidovo's creator marketplace, Kenko Back was able to source potential candidates and find the perfect fits for their brand.

They began working with these creators on a monthly basis to consistently provide high-quality B-roll and raw footage. This ongoing partnership allowed Kenko Back to reduce time spent on content curation and focus on scaling their campaigns with greater agility. The improved process resulted in faster content turnaround and a more diverse range of assets, elevating the overall effectiveness of their marketing efforts.

Results

$100,000+ in Revenue from High-Performing Ads

Vidovo's content led to significant revenue growth, with winning ads generating over $100,000 in spend for the Kenko Back brand.

5.4 Million Impressions on Highest Viewed Video

Achieved widespread reach with a high-performing video, driving brand awareness and engagement.

1.78x ROAS

The Ambr Group achieved a notable increase in return on ad spend, maximizing their budget efficiency across multiple brands.