Artificial intelligence (AI) dominated the headlines in 2023. Nearly every second marketing tool added some type of AI-powered feature to its list, not to mention all the full-fledged AI marketing tools like Jasper and ChatGPT.  

By the look of things, the AI race and adoption is set to continue in 2024. But what else?

Which other technology, platforms, and consumer preferences will shape how we create and consume content? Here’s a quick dive into four trends that are expected to impact user-generated content (UGC) specifically. 

AI Will Play a Key Role in the Winning Formula

Moving forward, AI will start to be applied more for UGC. While UGC and AI are virtually polar opposites, increasingly more content creators and marketing teams will start to embrace AI in the content creation process. 

And, it won’t be at the expense of quality or the very essence of UGC — authenticity. In fact, when used correctly and for the right reason, AI will help to create higher quality content. 

LinkedIn and TikTok Will be the Places to Post

No surprise here, TikTok will still have a tick next to its name in 2024. It’s showing no sign of slowing down, at least for now. What might come as a surprise, though, is that LinkedIn will also be one of the leading platforms next year. This is what the visionaries at Semrush predict in their Social Media Trends Report 2024. What do these two platforms have in common, you wonder. Their ability to engage. Aside from encouraging community engagement, more and more CEOs are taking to LinkedIn to share content on their profiles. In some cases, their own personal LinkedIn profiles might even supersede the company’s page. And, it’s not just top management, but also employees. This makes it a great platform to source employee-generated content too. Basically, LinkedIn is no longer reserved for strictly business. Instead, expect to see more and more content that incorporates storytelling. 

Consumers can’t get enough of video. It’s accessible. It’s engaging. It’s entertaining. What more can you want? But it does have even more to offer. For example, consumers pay much better attention to videos than text-based formats like emails, blog posts, or even infographics. From short-form videos to video testimonials, videos are also versatile. In 2024, you can also expect to see a lot more live streaming. 

Brands are starting to value engagement more than follower counts. One way that they’ll encourage engagement is by creating and sharing more interactive content. For example, a video that includes a poll or an Instagram post with a link to a quick quiz. 

Basically, you’re searching for any way that you can encourage viewers to join in the conversation. After all, for UGC to be effective it needs to be relatable. One of the easiest ways to show viewers that they can relate to the content is to ask them for their input and invite them to be part of the story by sharing their own take on it. 

Four Trends Expected to Shape UGC in 2024

Alright we already know that, artificial Intelligence is becoming more and more important in all aspects of our lives.

But did you know that it is estimated AI will drive 95% of all customer interactions by 2025 - does that shock you?

There is no denying that marketing will undergo an evolution thanks to artificial intelligence (AI). We are approaching a time when artificial intelligence (AI) solutions will greatly improve the marketing capacities of both small and large businesses. In a world that is data-rich but time-poor, the issue is no longer "why use AI tools?" but rather "which AI tool should I choose?”

The power of AI should be a cornerstone of your marketing plan whether you're an entrepreneur, marketer, or content creator. AI marketing tools are more than just pieces of software; they are revolutionaries. They use data, make better decisions, predict trends, and do tasks that would normally take a team of humans hours to complete in a matter of seconds.

Many of the biggest companies, such as Amazon, Netflix, and Google, are utilizing AI marketing technology in order to gain a competitive edge. Below is a list of the top 11 artificial intelligence (AI) marketing tools currently available.

Jasper has made waves in the digital marketing landscape for its powerful copywriting abilities. Its impressive ability to create high-quality content in various tones and styles makes it a go-to tool for many businesses, making it a popular choice.

Designed to sound human-like, Jasper uses the GPT-3 model developed by OpenAI. It boasts of more than 50 AI content generation templates, including but not limited to blog posts, emails, ad copies, and press releases. Need to write a Facebook or Google ad? Jasper has got you covered. Need titles and descriptions? Jasper can do that within minutes.

Jasper excels in speed, too. Believe it or not, it can produce a 1,500-word article in less than 15 minutes. It has 2,500 writing styles, more than 11,000 free fonts, and supports more than 25 different languages. Its intuitive interface is also a plus, making it user-friendly even for beginners.

One standout feature is its ability to create early drafts of content that can later be refined by human copywriters, essentially functioning as a co-writer to help you craft engaging copy faster. This is particularly useful for businesses looking to scale their content production while ensuring their SEO page scores remain high.

Whether you're an e-commerce brand owner needing product descriptions or a marketer tasked with crafting compelling emails, landing pages, articles, or social media posts, Jasper is a tool worth considering. The platform may not make you the next Shakespeare, but it will undoubtedly give your content creation process a significant boost.

Meet Rapidely, the social media content creation tool that's taking the digital marketing world by storm. Developed on the back of the powerful GPT-4 technology, Rapidely was born from the innovative minds of two tech enthusiasts who recognized a need for automation and efficiency in the world of social media.

Rapidely is a dream come true for entrepreneurs and social media professionals looking to optimize their content generation process. Its impressive features include the ability to manage multiple accounts, facilitate team collaborations, and ensure a smooth workflow, making social media management a breeze.

Standout features such as the Monthly Calendar Generator and the Carousel Maker demonstrate Rapidely's commitment to simplifying content creation. The former crafts engaging, tailored posts with ease, while the latter offers a quick way to design brand-cohesive carousels, boosting social media engagement.

Rapidely doesn't stop at post generation, though. With its Captivating Content function, it creates compelling captions tailored to your brand voice using advanced AI technology. It also keeps you at the forefront of the social media landscape with its regularly updated sound trends.

If you're looking to stay ahead of the game in the rapidly evolving social media landscape, Rapidely might just be the tool you've been searching for.

Zapier is a powerhouse that allows you to create links and marketing automation among a multitude of different systems. It's an effective way to save time, enhance efficiency, and reduce costs. You can develop customized workflows that connect actions in one system to automated procedures in others, ensuring relevant data is always drawn from the right sources.

One of Zapier's standout features is that you can build these automations without the need for code. There are also pre-existing templates to streamline the process. Zapier refers to these automations as 'zaps', and with over 3,000 integrations currently available, the possibilities are vast. You can also construct complex, branching workflows based on your specific logical criteria.

Underpinning all these features is AI technology that interprets signals to trigger processes with a speed and efficiency humans simply cannot match. Many clients express their appreciation for the significant time savings these zaps provide. In addition to its robust features, Zapier also offers excellent support resources such as a dedicated blog, webinars, an online no-code community, and Zapier University for training purposes.

MarketMuse provides a strong tool particularly tailored for businesses that need assistance in creating optimized long-form content, such as emails, sales copies, landing pages, or articles.

Initiating the process with deep AI research on a chosen topic, MarketMuse then generates a preliminary draft that serves as a helpful starting point for users. It also provides key performance indicators (KPIs) and a content brief to guide your writing. Further refining of the draft can be achieved using the integrated editor, with AI suggestions offering valuable insights for improvements.

MarketMuse not only assists in content creation but also aids in building effective content strategies. It guides you towards the keywords you should target for specific topic categories and suggests which ones could help you dominate certain topics. The tool even identifies gaps and opportunities for new content, prioritizing them based on their probable impact on your rankings.

Its AI assistant goes further to compare your content with thousands of articles on similar topics, revealing what might be lacking in your content. This insightful feature, combined with its built-in editor, helps users identify the depth of their topic coverage and areas requiring enhancement.

So, whether you're aiming for an exhaustive understanding of a topic or looking for opportunities to create impactful new content, MarketMuse is a noteworthy choice.

Fully understanding the digital experience of your site visitors can be a challenge, but Fullstory steps up to this task admirably. It maps the journey a site visitor undergoes, right from the initial visit to conversion, or even dismissal. The valuable insights gleaned from the unpredictable actions users undertake, which are often unanticipated, form a cornerstone of Fullstory's approach.

Fullstory's AI meticulously tracks every cursor movement, click, and page visit, weaving together a comprehensive "story" of each visitor's journey. These individual stories are then compared to thousands of others, providing unique insights. This approach, harnessing the processing power and scalability of AI, allows Fullstory to uncover opportunities and potential issues far more quickly than human observers might manage.

Using Fullstory, businesses can achieve significant cost savings, retain more customers, and markedly enhance the user experience of their site.

Grammarly is a great tool for improving the overall quality of your writing and is supported by well-known newspapers like the Wall Street Journal, the New York Times, and Forbes. Grammarly isn't only about style though; it primarily concentrates on core grammatical principles and syntax, taking inspiration from the effectiveness of Hemingway.

You can use Grammarly to detect and fix the material in a variety of programs, including Gmail, Word, Twitter, and Facebook. With the option to accept or reject them, its advanced artificial intelligence alerts you to mistakes and offers alternatives. Beyond just catching grammar and punctuation mistakes, it is also excellent at pointing out overused words, stylistic flaws, and word substitutions.

Recognized as one of the premier free marketing tools, Grammarly is a strong AI content marketing platform that empowers businesses to refine their written copy, ensuring that it's sleek and professional. The platform features a highly precise AI that verifies spelling and grammar in real-time online. For added convenience, you can also integrate it as an extension for Google Chrome. Advanced features like tone, clarity, and style checking are available in the Premium and Business packages.

Although platforms like Microsoft Word and Google Docs can check your spelling, they don't offer any substantial feedback on your writing's quality. Grammarly leaps ahead by scanning your content for grammar, punctuation, context, and structural errors and mishaps. It flags potential issues in the text and proposes improvements in style, word choice, and more. Grammarly also elucidates the rationale for each correction, empowering you to decide whether (and how) to rectify the issue. You can access Grammarly for free or opt for a custom quote for premium and business levels, offering you a broad spectrum of choices.

Introducing Uizard, your AI-powered companion for high-quality, efficient design creation. This tool bridges the gap between sketch and screen, converting your hand-drawn ideas into polished, editable mockups within minutes.

Using the power of advanced algorithms, Uizard.io generates a plethora of unique design ideas based on your input. It not only provides a platform for creativity but also saves precious time in the design process. This unique feature makes Uizard.io an excellent choice for designers seeking inspiration and efficiency in one package.

In essence, Uizard.io offers a seamless design journey, allowing you to bring your creative ideas to life in a fast and efficient manner, without compromising on quality. Whether you're an experienced designer or a newbie in the field, Uizard.io promises a smoother, more productive design experience.

Ocoya, your all-in-one, AI-powered sidekick for social media management. Taking the inspiration from traditional scheduling tools like Buffer and Hootsuite, Ocoya steps up the game by integrating not just content scheduling, but also a visual post creator and an AI writing assistant. It's a robust tool that promises to streamline and enhance your social media management efforts.

Ocoya's key feature lies in its AI-driven social media content creation. It cleverly crafts compelling posts tailored to your brand voice, thereby helping you maintain consistency and quality in your social media presence. Add in a vast library of visually striking templates for post images, and you're set to create scroll-stopping content.

But that's not all! With Ocoya, you can schedule posts across multiple platforms from a single dashboard. This saves time spent hopping between different apps and ensures a cohesive social media strategy.

Furthermore, Ocoya extends its functionality to eCommerce. With unique integrations, you can effortlessly create product-based marketing assets that resonate with your audience and boost your online sales.

In a nutshell, Ocoya is an excellent AI marketing tool, offering comprehensive, AI-powered features that take your social media game to the next level. Whether you're a social media manager juggling multiple accounts or an eCommerce business looking to scale your online presence, Ocoya has something in store for you.

Surfer SEO is an advanced SEO tool designed to help you optimize your content for search engine visibility. It is the secret weapon in your SEO arsenal that helps you target organic traffic with more precision. Using the power of AI, Surfer SEO meticulously analyzes your content and compares it against top-ranking pages for your chosen search terms.

The tool's content analysis feature delves into an array of parameters like semantic NLP terms, content length, the number of images, and more to ensure your content is on the right track. It doesn't stop there - Surfer SEO goes the extra mile by offering content scores based on findings from top-ranking articles in your focus SERPs.

To offer more localized content, it allows you to select country-specific SERPs per article. You can also create content briefs and outlines based on a full competitor content analysis, equipping you with the tools to stay ahead of the competition. Plus, with the help of Grow Flow, the tool continuously analyzes your website for potential content decay and opportunities for quick wins.

But there's more to Surfer SEO than just SEO analysis. It acts as a helpful assistant during the content creation process itself. With its own text editor, you can directly work on the platform and watch your content's SEO score improve in real-time as you edit. For ease of use, it seamlessly integrates with other content marketing tools such as Jasper, WordPress, Google Docs, and more.

For more technical SEO needs, Surfer SEO enables you to conduct a full audit of your existing copy and compare it with your competitors'. It can evaluate keywords using Google's BERT method and utilizes over 500 ranking metrics to analyze your content.

In summary, Surfer SEO is an excellent tool designed to bring precision and efficiency to your SEO and content strategy, paving the way for increased organic traffic and improved SERP rankings. It has garnered the trust of renowned brands like FedEx, Shopify, Qantas, and Viacom, demonstrating its value in the competitive SEO landscape.

Seventh Sense is an innovative AI-powered email marketing tool that brings personalization and efficiency to your campaigns. The platform is designed to deliver emails at the most optimal time for each customer, ensuring a high engagement rate and maximized campaign efficacy.

Unlike conventional email marketing tools that often disregard the recipient's schedule, Seventh Sense takes a different approach. It employs behavior profiling and constructs individual predictive models for each contact based on their activity. This deep, personalized understanding ensures that your emails land in the inboxes of your audience at the time when they're most likely to open and engage with them.

In addition to helping with timing, Seventh Sense also helps in enhancing email deliverability which, in turn, improves the sender score. This feature is particularly useful for businesses that dispatch hundreds or thousands of emails every week. However, it's worth noting that Seventh Sense is designed to work with Hubspot and Marketo only.

In summary, Seventh Sense is an excellent tool that applies the power of AI to your email marketing efforts, resulting in better personalization, higher engagement rates, and improved campaign success.

Browse AI is an advanced tool that empowers digital marketers with powerful competitive intelligence (CI) capabilities. It enables you to scrutinize competitor brands, detect emerging trends, pricing strategies, reviews, and product launches. Leveraging data scraping algorithms, commonly known as "spiders" or bots, Browse AI crawls through competitor websites and extracts valuable data at scale.

You can swiftly train a bot to source data for you, automatically populating a spreadsheet with the necessary information. For example, you can instruct the bot to search for one- or two-star reviews of competitor products to identify potential product enhancements, or monitor the current price of similar products on e-commerce sites.

Browse AI's developers assert that their AI can emulate human behavior to bypass Captcha and other bot-detection measures, making it a stealthy tool for competitive intelligence. Over 2,500 companies, including big names like Adobe, Amazon, Salesforce, and HubSpot, rely on Browse AI to stay ahead in their markets

Top 11 AI Marketing Tools You Should Start Using for Digital Marketing

In the ever-evolving landscape of digital marketing, one concept that continues to gain prominence is user-generated content (UGC). UGC has the remarkable ability to humanize brand marketing, making it more relatable, engaging, and authentic. In this blog post, we'll unravel the power of UGC and take a closer look at the tools and platforms that can help brands harness their potential.

User-generated content, in its essence, is any content created by individuals who are not associated with a brand but are its customers or users. This content can take various forms, including text, images, videos, reviews, and more. What makes UGC invaluable to marketers is its authenticity. It's a genuine, unfiltered glimpse into how customers perceive and interact with a brand. Here's why UGC is transforming the marketing landscape:

Authenticity and Trust: Consumers tend to trust fellow consumers more than they trust brands themselves. UGC feels real and trustworthy, as it's not created with a marketing agenda in mind. When people see real individuals using and endorsing a product or service, it builds trust.


Engagement and Interaction: UGC fosters a sense of community and engagement. When customers share their experiences, they connect with others who've had similar experiences. This not only builds a loyal customer base but also encourages discussions and interactions.


Diverse Perspectives: UGC reflects a diverse range of experiences and perspectives. This is particularly beneficial for brands that want to resonate with a broad audience. It showcases how different people find value in a product or service.


Cost-Effective: Creating your content can be costly and time-consuming. UGC, on the other hand, is created by your customers for free. This not only saves on production costs but also ensures a steady stream of fresh content.

To fully leverage the potential of UGC, brands need to utilize the right UGC tools and UGC platforms. Let's explore some of the most effective ones:

Vidovo
Vidovo stands out as an early competitor in the dynamic world of UGC platforms, redefining brand-creator connections. With a vast network of more than 1,000 creators, Vidovo provides clients with an unmatched range of selections and connects them with their ideal creative partner. Beyond simple partnerships, Vidovo offers brands complete content rights and they offer comprehensive UGC solutions through their unique three-way collaboration system, which includes tailored marketing campaigns, a thriving creator marketplace, and a dedicated agency. The platform's seamless integration with market leaders like Shopify and Meta Business Suite ensures that companies' e-commerce and social initiatives smoothly blend with their UGC efforts.


Tintup
Tintup empowers brands to curate, manage, and publish UGC across diverse platforms. Its machine learning (ML) capabilities enable automated content curation and publication, providing recommendations for publishing UGC and sorting through collected content.


ttagz
If you've ever encountered a QR code that magically unveils a menu on your device, you'll grasp the essence of ttagz. This innovative tool introduces seamless user-generated content curation in real-time.
With ttagz, you can effortlessly embed QR codes on various surfaces, from restaurant tables to product labels, inviting customers to scan and share their experiences. Its versatility transcends industries, making it suitable for e-commerce, FMCG, SaaS, or virtually any business. Users can also copy the URL and share it wherever they see fit.


Insense
Insense is an advanced UGC tool that handles content collection and organization while providing access to a vast network of over 20,000 vetted creators for collaboration.

UGC is not just a trend; it's a fundamental shift in how brands connect with their audiences. As we move into the future of marketing, UGC will continue to play a pivotal role. However, it's essential to approach it strategically and ethically. Here are some thoughts on what the future holds for UGC:

Ethical Considerations: Brands need to ensure they obtain proper permissions and credit users for their content. Ethical and legal considerations will become more critical as UGC evolves.


AI and UGC: Artificial intelligence will likely play a more significant role in sorting, curating, and utilizing UGC. AI can help in categorizing content, ensuring its relevance, and maximizing its impact.


Integration with E-commerce: UGC will become seamlessly integrated with e-commerce platforms. Customers will be able to see UGC directly on product pages, enhancing their shopping experience.


UGC and the Humanization of Brand Marketing: A Dive into UGC Tools and Platforms

Affiliate marketing can be a game-changer for content creators. But how do you harness its potential without sounding overly promotional? I wrote this guide to help you weave affiliate marketing into your content flow and boost your earnings!

Ever heard the buzz around affiliate marketing but wondered what it's all about? At its heart, it's a simple concept. Promote a company's product or service, and when someone buys through your unique link, you earn a commission. While this sounds straightforward, there's an art to doing it right, and I've got some insights to share from my journey.

II. Picking the Perfect Affiliate Programs

When venturing into affiliate marketing, aligning with the right program is pivotal. My initial dive led me to an unrelated affiliate program, and I saw no results. The lesson? Stick to what aligns with your content. From tech to fashion, there's a myriad of programs like Amazon Associates, Shopify Affiliate, and more, tailored for different niches.

Let's face it, content that screams 'buy this now' turns people away. I remember seeing a video by a very famous creator that was just a full on sales pitch for what seemed to be a good product, but it was more like a cheesy infomercial than a genuine endorsement. Authenticity matters. Talk about your genuine experiences with a product—both good and bad. Incorporate real user reviews when possible. Always remember, value for your audience comes first–OVER getting that sale.

IV. Channeling Audiences to Your Affiliate Content

Having solid content is half the battle. Next, you need eyes on it. A blend of SEO, engaging social media, and email marketing has been my golden trio. Proper SEO can significantly amplify your visibility, while strategic social media posts lure in an intrigued audience. And don't sleep on email marketing—it can be a goldmine for driving affiliate revenue.

V. Fine-tuning Your Content for Maximum Impact

Traffic is excellent, but the real magic lies in conversion. Ensure your platform is user-friendly, links stand out, and your calls to action are enticing. No point in high views with low conversion, as I've learned from a 14 million-viewed video. Keep a good eye on your analytics to adapt and grow.

VI. Staying in the Clear with Affiliate Marketing Rules

It's essential to remember that with affiliate marketing, transparency is non-negotiable. Always be upfront about your affiliate links. A clear disclaimer can be your safeguard against potential pitfalls.

There you go, a roadmap to mastering affiliate marketing as a content creator. It might seem overwhelming, but with persistence, adaptability, and staying true to your voice, it can really boost your earnings and audience as a creator.

Earn While You Sleep: The Unseen Power of Affiliate Marketing for Content Creators!

Let me talk to you about two of the most crucial ingredients to success in our field: creativity and consistency.

I. The Lifeblood of Content Creation: Creativity and Consistency

Creativity. Consistency. Two words that are the lifeblood of every content creator out there. Whether you’re a YouTuber, an Instagram influencer, a TikToker, or a blogger, you understand how essential these elements are in staying creative and consistent in content creation.

Let me share a little story. I once decided to post a different genre of content on my page for a change. It was wildly creative but completely inconsistent with my brand. It tanked, and it took me months to recover. Lesson learned? People value consistency just as much as creativity.

II. Strategies to Unleash Your Creativity

Coming up with fresh, new content every day isn't easy. Trust me, I've been there. But there are ways you can keep your creativity juices flowing.

This is my go-to strategy when I hit a creative block. Lock yourself in a room, set a timer for 20 minutes, and just let your mind wander. Don't judge your ideas, just let them flow. You'll be amazed at what you come up with.

Some of my best ideas have come from bouncing thoughts off others. Collaborate with fellow creators, reach out to your audience, even ask your friends! Everyone brings something new to the table.

The world around us is abundant with ideas. That cute coffee shop around the corner? That could be your next vlog. That funny conversation you overheard at the store? There's a TikTok skit right there.

Trends are a goldmine for creativity. They give you a framework that you can put your unique spin on. Just remember, always stay authentic. Your audience can spot a fake from a mile off.

III. Harnessing the Power of User-Generated Content (UGC)

UGC is the secret sauce that many creators don't utilize enough. It's real (sometimes), it's raw, and it's incredibly engaging. A while ago, one of my fellow creators asked their audience to share their funniest baking disasters, and the responses were hilarious! It not only gave her a week’s worth of content but also allowed her followers to engage in a way that built community. Win-win!

IV. Keeping Up the Pace: Maintaining Consistency

Creating content consistently is like running a marathon. It’s all about finding the right pace and sticking to it.

Planning your content is your roadmap to consistency. Set aside a few hours each week to plan your content. Trust me, Future You will be grateful.

You don’t have to post every day, although I recommend it in the beginning. I know creators who post twice a week and have a massive following. Find what works for you and stick to it.

We all have those days where we just can't get the creative engine going. Having a content reserve for these days can be a lifesaver. You'll thank yourself later - avoid burnout it seriously sucks.

V. Striking a Balance Between Creativity and Consistency

Creativity and consistency are two sides of the same coin. You need both to succeed. Striking the right balance can be tricky, but once you get the hang of it, you’re unstoppable.

VI. My Two Cents for Aspiring Content Creators

Don’t be discouraged by slow progress. Success doesn’t happen overnight. Stay true to yourself, be consistent, and keep that creative flame burning. You've got this!

So, there you have it. My take on staying creative and consistent as a content creator. Now, go out there and make some killer content.

Remember, your story might just be the inspiration that someone needs. So, get out there and start creating. After all, the world needs more creators like you.

Discover the Untold: How to Stay Creative and Consistent as a Content Creator

UGC (user-generated content) is the latest trend in digital marketing. In an era where almost every creator has access to a 4k camera and cheap studio lighting, the demand for UGC has exploded. Before, brands would spend thousands of dollars on production level videos. Now, they can get the same quality content from a creator at home. But the most exciting thing about this is - now creators can make money instead of huge creative & marketing studios.

In this guide, we’re gonna to explore some topics such as crafting your portfolio, what to include in your portfolio, and we’ll also highlight some inspiring portfolio from existing UGC creators. Let’s dive in and discover the recipe for creating a portfolio that stands out to brands.

Everyone has a smartphone in the palm of their hand these days. And people are getting better and better at creating content. There are various tools, like capcut - which is created by TikTok, and other video editing platforms that make it super easy to make high quality videos in a fraction of the time it used to.

Brand’s use UGC because consumers trust it. Results from a US shopper study by TurnTo Networks show that most shoppers (90 percent) say UGC influences their decisions to make a purchase. This beats all other forms of marketing - including search engines (87 percent) and promotional emails (79 percent).

The trust and authenticity that user-generated content provides to users is invaluable to brands.

UGC has become a powerhouse strategy across social media platforms, with almost every top brand now harnessing its enormous potential.  This strategy has become so wildly effective that many brands have transitioned to only using UGC as the primary content source for their social media pages. Let's dive into some examples of brands that have utilized this strategy:

The fishbowl app is a collection of humorous and personal videos related to the work environment. A great example of a TikTok page that utilizes UGC for organic content

Fishbowl App - A rapidly growing platform that provides a space for professionals to connect and engage in meaningful discussions. Some of these discussions include benefits, salary, work culture, and more. Their TikTok account is a perfect example of a brand utilizing user-generated content to its fullest. Their content provides many humorous takes on the work from home culture, is 100% creator driven, which creates a sense of community among its users and viewers.

Skims TikTok is exclusively UGC featuring creators wearing their clothing

Skims - The highly sought-after shapewear brand founded by none other than Kim Kardashian, uses a similar strategy. Their TikTok page is an authentic gallery of customers and creators trying on their Skims clothing. If there's one family that understands marketing, it's the Kardashians. One of the largest household names and expert marketers using UGC almost exclusively speaks volumes to the power of this strategy.

A screenshot of Dove's TikTok showcasing their UGC

Dove - A household name synonymous with personal care products. Dove has also embraced UGC with open arms. Their TikTok feed is exclusively user-generated content, while their Instagram offers a mix of professional and user-created content. Dove's use of UGC underscores their commitment to real people and real stories.

These examples are just the tip of the iceberg. As you become more aware of UGC and what exactly it is. You’ll soon notice that most, if not all, successful brands have invested a huge majority of their marketing campaigns and strategy into UGC.

Creating the Perfect UGC Creator Portfolio

Where you’re a seasoned content creator or looking to get into content creation. Crafting an outstanding ugc creator portfolio can become key to landing contracts with brands and establishing a name for yourself in the industry. Here's some tips to help you craft that perfect UGC creator portfolio.

All brands are different. And brands are looking for creators who can adapt to their content style and tone to fit their target audience. It’s important to demonstrate your ability to work across various content types, platforms, and themes. Some examples might be humorous videos, clothing review, a day in the life, and more. Your portfolio should depict your creative range and your ability to deliver content that speaks to different consumer tastes and preferences.

Real and authentic content is one of the core elements of UGC’s success. Your videos should feel natural, not forced, and give the user an authentic feel. Study popular brand pages and look at the videos they post, look at the ones that perform the best. Do your videos feel the same? Would your video fit right into a brands instagram reels page or TikTok page?

It’s super important to feel calm, comfortable and authentic in all of your videos.

As you make more content, your content is inevitably going to get better. Make sure you’re uploading your latest video and content creations. Trends might change and newer/fresher content is going to stand out.

Remember, your portfolio is more than a collection of your work; it's a reflection of you as a creator. It should tell a story about your creative journey, your skills, and your potential. A well-crafted UGC creator portfolio could be your ticket to exciting opportunities and huge brand deals.

A great example a UGC creator with a good profile. Notice the great mobile responsive design. This screenshot was taken on a tablet device.

Need some inspiration? We’ve included a few creators that we know who have profiles across different platforms. It’s super important to look at other successful creators and see what they’re doing. Observing and learning from these creators can offer valuable insight into their strategy and approach. After all, these are the creators who set the bar and against whom you’ll be competing against for brand deals. Let's take a look at a few creator profiles and what we like about them.

One of our favorite portfolios we’ve seen. Their site has a sleek design. Has categories at the top of all the different types of content they’ve made; fashion, apps, pets, lifestyle, apps/tech, etc. And each link brings you to a section with video examples. This is a great user experience for brands who are visiting the portfolio.

https://creatordamon.com/damon-sumner-portfolio - Damon Sumner

Damon has a great site where he includes a lot of different content examples. From humor to street interviews, this portfolio really demonstrates the creators versatility. It also highlights brand highlights, reviews from brands and clearly socials social media links and contact information.

https://ugcbylivv.my.canva.site/ - UGCBYLIVV

Another great example of a clean portfolio with a different list of categories. Olivia’s content is easy to navigate, she has a great section about herself, and clearly states her pricing at the bottom of the page.

No matter where you decide to host or create your profile. There is some essential elements that every content creator should include in his or her ugc portfolio.

Images / Videos - Sorry, this one is kind of a no brainer. But you want an easy way for brands to see the ugc media that you’ve created. Highlight your best videos and images. And be sure to include a diverse selection.

Testimonials / Reviews - As you grow, you’ll get a lot of great feedback from brands. With their permission, this is great to highlight on your UGC creator profile. Just like UGC offers authenticity to consumers, this offers authenticity to brands looking to work with you. After you’ve done a successful job, you can reach out to brands and request feedback for you to feature on your portfolio.

TrustUGC is a popular tooled used by creators that integrates with Vidovo to collect testimonials. You can collect testimonials with TrustUGC and display them on your creator profile page or portfolio.

Social Media Links - If you have already had success as a content creator, this is a perfect way to show it off. Make sure that brands can see your amazing social media posts with easy-to-find links to your social media pages.

There are a bunch of tools available for creating your portfolio. Let’s take a look at a few.

Wix.com is a great place to build and host your portfolio. It’s a cheap option and they have a ton of great portfolio templates for you to check out. This is a popular option and they have been around for a long time with a lot of great brand trust.

We see a lot of creators use Canva for their portfolio. They have a free website portfolio maker here that allows you to quickly and easily make a portfolio showcasing all of your great content.

For creator’s who are a little bit more tech savvy. Wordpress is a great way to build a site + blog + more. It’s been around for a long time and there are various marketplaces for wordpress themes. This one might take a little bit longer than some of the other options, but the customization is endless. There are huge businesses built on top of wordpress and you have a lot of customization options for SEO, theming, and more.

43% of the web is built on WordPress websites. It’s definitely not a bad choice!

On a Tuesday afternoon, Sarah is curled up on her couch, all of her attention is on her tablet. She's navigating Amazon, shopping for a brand new pair of hiking boots to accompany her on her next outdoor adventure. Among the hundreds of options, she navigates to a random product. Then, she discovers something refreshingly genuine amid the infinite online shopping options - user-generated content (UGC) in the form of video testimonials from customers just like her.

In these raw, honest snippets, she finds the voices of real life people, their joyful recounts of miles treaded, and the boots lasting durability and comfort. She watches, connects with the creators, and is convinced. Trusting these fellow hikers, she places an order for the hiking boots.

Imagine if the brand hadn't leveraged user-generated content on their product page, they would have lost Sarah - a valuable potential customer - to the vast sea of competitors that often comes with online shopping. Don't overlook the power of UGC, it might just be the key factor that influences your customers' final buying decision. The final push to click that "Buy Now" button.

What do the statistics say?

Video content is super important, some interesting statistics to consider:

A recent study shows that as many as 91% of consumers want to see more online video content from brands.

92% of video marketers in 2023 say video gives them a good ROI

Nearly eight out of every ten users have made a purchase after having watched the brand’s video


How to Take Advantage of UGC on Your Amazon Seller Page

If there is one thing every Amazon seller knows, it’s that establishing a strong presence on the platform is king. On such a busy platform, cutting through the noise of competitors and building brand trust is the only way to make it big. 

How do you build trust in a business? It starts with legitimacy, honesty, and strategic thinking. 

What is this user-generated content (UGC) we keep talking about? Whether or not you have heard of the name before, you have probably already seen UGC in action. Every unboxing video, glowing review online, or Instagram story tagging a brand is a form of user-generated content. And, it might be the piece missing from your Amazon seller shop, stopping it from reaching its full potential for success. 

Turn your customers into advocates with UGC to build trust while enhancing the brand’s credibility and visibility.

Why UGC is Critical for Your Amazon Listing

As a cost-effective marketing strategy, brands across the globe are leaning into what UGC has to offer. Changes in consumer behavior and expectations have opened the door for a new kind of marketing — buyers are looking for authentic and personalized experiences, and UGC caters to this demand perfectly. 

UGC-style videos and images add credibility to your Amazon listing, making it more appealing and trustworthy to potential customers.

If you are an Amazon seller wondering how to start UGC, implement these steps in your next marketing initiative:

Make it easy for customers to add videos to your Amazon listing or share pictures of your product in action. 

Actively request customers to share their experiences and feedback with user-generated content examples.

Run a campaign asking customers to share their unboxing videos or product usage videos (creating fresh and authentic content for your brand while boosting engagement).

Hold a competition with a small prize win for the best video.

Offer a 10% off discount code for everyone who shares a UGC piece of content.

Luckily for you anyone with an amazon account who has spent more than $50 can upload videos onto Amazon. They are not required to have purchased the product directly from Amazon. This makes it easy to work with UGC creators directly to receive honest and high quality reviews on your amazon product listing page.

A video from one a wildly successful ring light product on amazon. This product has done over 10 million dollars in sales on Amazon alone! It has a huge number of positive video reviews, in a super-saturated product market, how important do you think these were to its success?

Amazon content creators are becoming more innovative by leveraging UGC in more advanced ways. For example, customer reviews supplemented with images are more effective than media-free reviews, and videos showcasing the features and benefits of the product trump lower-quality clips. 

Compelling examples of user-generated content should help potential buyers better understand the product and make an informed purchasing decision.

A relatively new feature on Amazon allows brands to share lifestyle images and videos in a similar way to social media posts. As this game-changing feature is still underutilized by many sellers, why not embrace this golden opportunity to stand out from the competition?

An example of a popular and successful product using UGC videos to promote their product.

Take the first steps towards UGC by identifying your most loyal customers. Reach out with a message encouraging them to share their product experiences, and you might be surprised by how happy people are to share their support (but offering incentives always helps!). Or, collaborate with influencers who have a substantial following and can create engaging content for your brand to reach a wider audience.

As the key to effective user-generated content marketing lies in authenticity, it’s important not to curate or control the content too much. Letting your customers express their genuine feelings about your product will create a more trustworthy and relatable image of your brand, ultimately driving more conversions. Using a service to implement UGC for your Amazon page simplifies the process, and maximizes the impact.

Tap into the power of UGC for your Amazon listing with an expert service. Vidovo helps you navigate the world of UGC, providing expert guidance and support at every step of your UGC journey. We can assist you in strategizing, creating, and optimizing your UGC for the highest impact.

At Vidovo, we know how to use UGC to transform your Amazon selling journey. We have a deep understanding of Amazon's ecosystem and UGC expertise, making us an ideal partner for Amazon sellers who are curious about maximizing their potential through UGC. 

UGC Strategy Development: We will work closely with you to create a customized UGC strategy that aligns with your brand vision and business goals. This strategy will cover everything from identifying potential UGC creators to deciding the type of content to encourage.

UGC Creation and Optimization: We will help you encourage the creation of a UGC that resonates with your target audience and showcases your product's best features. Ensuring this content is optimized will boost visibility and conversions on Amazon.

UGC Monitoring and Management: User-generated content must be effectively managed to ensure consistency and quality. We will help monitor and manage your UGC, ensuring it aligns with your brand voice and meets Amazon's guidelines.

UGC Promotion and Outreach: Finally, we will help promote your UGC to reach a wider audience. This could include featuring the content in your Amazon listing, sharing it on social media, or even collaborating with influencers to get the word out.

As the importance of authenticity and customer engagement in marketing increases, UGC is no longer just a nice-to-have; it's a must-have for any brand. Amazon sellers can benefit immensely from UGC due to the platform's customer-centric nature and vast user base.

User-generated content is not just a passing fad — it’s here to stay. Make the most of this powerful tool and build authentic relationships with your customers, increase credibility, and ultimately, boost sales.

User-Generated Content: A Game-Changer for Amazon Sellers

Father's Day is fast approaching – just two weeks left on the calendar! The time of year when we show our appreciation for the father figures in our lives with gifts, gatherings, and heartfelt messages. As a brand, how can you ensure your product stands out in a market flooded with Father's Day promotions? One of the most powerful ways to shine is through properly leveraging social media, particularly TikTok and Instagram Reels. Engaging, bite-sized video content is a perfect way to get quick sales and grow your brand. Especially during a time when people are looking for the right product right now.

Did you know that TikTok has surpassed Google as the search engine for Gen Z. It's even surpassed Facebook as the most popular social media website since 2021.

TikTok has transformed into a modern day search engine. People are increasingly using these platforms to discover and connect with brands. Gen Z is more likely to search for "fathers day gifts" in the TikTok search bar - versus opening their browser and going to a traditional search engine like Google or Bing.

A preview of the search results for the keyword "fathers day gift" from TikTok.

Fathers Day TikTok & Instagram Reel Video Ideas

In order to create content that converts, it's essential to understand your audience and what appeals to them. Unique, authentic, and emotional content often strikes a chord with viewers - resulting in higher engagement and conversion rates. Here are seven creative TikTok and Instagram Reel video ideas to capture the spirit of Father's Day, showcase your product, and engage with your audience:

A video where the creator lists the top reasons why their dad is the best. You can feature your product in a way that complements one of the reasons.

Creators can film their father's reaction to receiving your product as a Father's Day gift. This could range from touching, funny, or downright hilarious responses.

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User-Generated Content: A Game-Changer for Amazon Sellers

7 Fathers Day Marketing Ideas for TikTok & Instagram Reels

Going Viral in 2023 with User Generated Content: The Power of Frequency and Authenticity