Let me talk to you about two of the most crucial ingredients to success in our field: creativity and consistency.

I. The Lifeblood of Content Creation: Creativity and Consistency

Creativity. Consistency. Two words that are the lifeblood of every content creator out there. Whether you’re a YouTuber, an Instagram influencer, a TikToker, or a blogger, you understand how essential these elements are in staying creative and consistent in content creation.

Let me share a little story. I once decided to post a different genre of content on my page for a change. It was wildly creative but completely inconsistent with my brand. It tanked, and it took me months to recover. Lesson learned? People value consistency just as much as creativity.

II. Strategies to Unleash Your Creativity

Coming up with fresh, new content every day isn't easy. Trust me, I've been there. But there are ways you can keep your creativity juices flowing.

This is my go-to strategy when I hit a creative block. Lock yourself in a room, set a timer for 20 minutes, and just let your mind wander. Don't judge your ideas, just let them flow. You'll be amazed at what you come up with.

Some of my best ideas have come from bouncing thoughts off others. Collaborate with fellow creators, reach out to your audience, even ask your friends! Everyone brings something new to the table.

The world around us is abundant with ideas. That cute coffee shop around the corner? That could be your next vlog. That funny conversation you overheard at the store? There's a TikTok skit right there.

Trends are a goldmine for creativity. They give you a framework that you can put your unique spin on. Just remember, always stay authentic. Your audience can spot a fake from a mile off.

III. Harnessing the Power of User-Generated Content (UGC)

UGC is the secret sauce that many creators don't utilize enough. It's real (sometimes), it's raw, and it's incredibly engaging. A while ago, one of my fellow creators asked their audience to share their funniest baking disasters, and the responses were hilarious! It not only gave her a week’s worth of content but also allowed her followers to engage in a way that built community. Win-win!

IV. Keeping Up the Pace: Maintaining Consistency

Creating content consistently is like running a marathon. It’s all about finding the right pace and sticking to it.

Planning your content is your roadmap to consistency. Set aside a few hours each week to plan your content. Trust me, Future You will be grateful.

You don’t have to post every day, although I recommend it in the beginning. I know creators who post twice a week and have a massive following. Find what works for you and stick to it.

We all have those days where we just can't get the creative engine going. Having a content reserve for these days can be a lifesaver. You'll thank yourself later - avoid burnout it seriously sucks.

V. Striking a Balance Between Creativity and Consistency

Creativity and consistency are two sides of the same coin. You need both to succeed. Striking the right balance can be tricky, but once you get the hang of it, you’re unstoppable.

VI. My Two Cents for Aspiring Content Creators

Don’t be discouraged by slow progress. Success doesn’t happen overnight. Stay true to yourself, be consistent, and keep that creative flame burning. You've got this!

So, there you have it. My take on staying creative and consistent as a content creator. Now, go out there and make some killer content.

Remember, your story might just be the inspiration that someone needs. So, get out there and start creating. After all, the world needs more creators like you.

Discover the Untold: How to Stay Creative and Consistent as a Content Creator

UGC (user-generated content) is the latest trend in digital marketing. In an era where almost every creator has access to a 4k camera and cheap studio lighting, the demand for UGC has exploded. Before, brands would spend thousands of dollars on production level videos. Now, they can get the same quality content from a creator at home. But the most exciting thing about this is - now creators can make money instead of huge creative & marketing studios.

In this guide, we’re gonna to explore some topics such as crafting your portfolio, what to include in your portfolio, and we’ll also highlight some inspiring portfolio from existing UGC creators. Let’s dive in and discover the recipe for creating a portfolio that stands out to brands.

Everyone has a smartphone in the palm of their hand these days. And people are getting better and better at creating content. There are various tools, like capcut - which is created by TikTok, and other video editing platforms that make it super easy to make high quality videos in a fraction of the time it used to.

Brand’s use UGC because consumers trust it. Results from a US shopper study by TurnTo Networks show that most shoppers (90 percent) say UGC influences their decisions to make a purchase. This beats all other forms of marketing - including search engines (87 percent) and promotional emails (79 percent).

The trust and authenticity that user-generated content provides to users is invaluable to brands.

UGC has become a powerhouse strategy across social media platforms, with almost every top brand now harnessing its enormous potential.  This strategy has become so wildly effective that many brands have transitioned to only using UGC as the primary content source for their social media pages. Let's dive into some examples of brands that have utilized this strategy:

The fishbowl app is a collection of humorous and personal videos related to the work environment. A great example of a TikTok page that utilizes UGC for organic content

Fishbowl App - A rapidly growing platform that provides a space for professionals to connect and engage in meaningful discussions. Some of these discussions include benefits, salary, work culture, and more. Their TikTok account is a perfect example of a brand utilizing user-generated content to its fullest. Their content provides many humorous takes on the work from home culture, is 100% creator driven, which creates a sense of community among its users and viewers.

Skims TikTok is exclusively UGC featuring creators wearing their clothing

Skims - The highly sought-after shapewear brand founded by none other than Kim Kardashian, uses a similar strategy. Their TikTok page is an authentic gallery of customers and creators trying on their Skims clothing. If there's one family that understands marketing, it's the Kardashians. One of the largest household names and expert marketers using UGC almost exclusively speaks volumes to the power of this strategy.

A screenshot of Dove's TikTok showcasing their UGC

Dove - A household name synonymous with personal care products. Dove has also embraced UGC with open arms. Their TikTok feed is exclusively user-generated content, while their Instagram offers a mix of professional and user-created content. Dove's use of UGC underscores their commitment to real people and real stories.

These examples are just the tip of the iceberg. As you become more aware of UGC and what exactly it is. You’ll soon notice that most, if not all, successful brands have invested a huge majority of their marketing campaigns and strategy into UGC.

Creating the Perfect UGC Creator Portfolio

Where you’re a seasoned content creator or looking to get into content creation. Crafting an outstanding ugc creator portfolio can become key to landing contracts with brands and establishing a name for yourself in the industry. Here's some tips to help you craft that perfect UGC creator portfolio.

All brands are different. And brands are looking for creators who can adapt to their content style and tone to fit their target audience. It’s important to demonstrate your ability to work across various content types, platforms, and themes. Some examples might be humorous videos, clothing review, a day in the life, and more. Your portfolio should depict your creative range and your ability to deliver content that speaks to different consumer tastes and preferences.

Real and authentic content is one of the core elements of UGC’s success. Your videos should feel natural, not forced, and give the user an authentic feel. Study popular brand pages and look at the videos they post, look at the ones that perform the best. Do your videos feel the same? Would your video fit right into a brands instagram reels page or TikTok page?

It’s super important to feel calm, comfortable and authentic in all of your videos.

As you make more content, your content is inevitably going to get better. Make sure you’re uploading your latest video and content creations. Trends might change and newer/fresher content is going to stand out.

Remember, your portfolio is more than a collection of your work; it's a reflection of you as a creator. It should tell a story about your creative journey, your skills, and your potential. A well-crafted UGC creator portfolio could be your ticket to exciting opportunities and huge brand deals.

A great example a UGC creator with a good profile. Notice the great mobile responsive design. This screenshot was taken on a tablet device.

Need some inspiration? We’ve included a few creators that we know who have profiles across different platforms. It’s super important to look at other successful creators and see what they’re doing. Observing and learning from these creators can offer valuable insight into their strategy and approach. After all, these are the creators who set the bar and against whom you’ll be competing against for brand deals. Let's take a look at a few creator profiles and what we like about them.

One of our favorite portfolios we’ve seen. Their site has a sleek design. Has categories at the top of all the different types of content they’ve made; fashion, apps, pets, lifestyle, apps/tech, etc. And each link brings you to a section with video examples. This is a great user experience for brands who are visiting the portfolio.

https://creatordamon.com/damon-sumner-portfolio - Damon Sumner

Damon has a great site where he includes a lot of different content examples. From humor to street interviews, this portfolio really demonstrates the creators versatility. It also highlights brand highlights, reviews from brands and clearly socials social media links and contact information.

https://ugcbylivv.my.canva.site/ - UGCBYLIVV

Another great example of a clean portfolio with a different list of categories. Olivia’s content is easy to navigate, she has a great section about herself, and clearly states her pricing at the bottom of the page.

No matter where you decide to host or create your profile. There is some essential elements that every content creator should include in his or her ugc portfolio.

Images / Videos - Sorry, this one is kind of a no brainer. But you want an easy way for brands to see the ugc media that you’ve created. Highlight your best videos and images. And be sure to include a diverse selection.

Testimonials / Reviews - As you grow, you’ll get a lot of great feedback from brands. With their permission, this is great to highlight on your UGC creator profile. Just like UGC offers authenticity to consumers, this offers authenticity to brands looking to work with you. After you’ve done a successful job, you can reach out to brands and request feedback for you to feature on your portfolio.

TrustUGC is a popular tooled used by creators that integrates with Vidovo to collect testimonials. You can collect testimonials with TrustUGC and display them on your creator profile page or portfolio.

Social Media Links - If you have already had success as a content creator, this is a perfect way to show it off. Make sure that brands can see your amazing social media posts with easy-to-find links to your social media pages.

There are a bunch of tools available for creating your portfolio. Let’s take a look at a few.

Wix.com is a great place to build and host your portfolio. It’s a cheap option and they have a ton of great portfolio templates for you to check out. This is a popular option and they have been around for a long time with a lot of great brand trust.

We see a lot of creators use Canva for their portfolio. They have a free website portfolio maker here that allows you to quickly and easily make a portfolio showcasing all of your great content.

For creator’s who are a little bit more tech savvy. Wordpress is a great way to build a site + blog + more. It’s been around for a long time and there are various marketplaces for wordpress themes. This one might take a little bit longer than some of the other options, but the customization is endless. There are huge businesses built on top of wordpress and you have a lot of customization options for SEO, theming, and more.

43% of the web is built on WordPress websites. It’s definitely not a bad choice!

On a Tuesday afternoon, Sarah is curled up on her couch, all of her attention is on her tablet. She's navigating Amazon, shopping for a brand new pair of hiking boots to accompany her on her next outdoor adventure. Among the hundreds of options, she navigates to a random product. Then, she discovers something refreshingly genuine amid the infinite online shopping options - user-generated content (UGC) in the form of video testimonials from customers just like her.

In these raw, honest snippets, she finds the voices of real life people, their joyful recounts of miles treaded, and the boots lasting durability and comfort. She watches, connects with the creators, and is convinced. Trusting these fellow hikers, she places an order for the hiking boots.

Imagine if the brand hadn't leveraged user-generated content on their product page, they would have lost Sarah - a valuable potential customer - to the vast sea of competitors that often comes with online shopping. Don't overlook the power of UGC, it might just be the key factor that influences your customers' final buying decision. The final push to click that "Buy Now" button.

What do the statistics say?

Video content is super important, some interesting statistics to consider:

A recent study shows that as many as 91% of consumers want to see more online video content from brands.

92% of video marketers in 2023 say video gives them a good ROI

Nearly eight out of every ten users have made a purchase after having watched the brand’s video


How to Take Advantage of UGC on Your Amazon Seller Page

If there is one thing every Amazon seller knows, it’s that establishing a strong presence on the platform is king. On such a busy platform, cutting through the noise of competitors and building brand trust is the only way to make it big. 

How do you build trust in a business? It starts with legitimacy, honesty, and strategic thinking. 

What is this "user-generated content" (UGC) we keep talking about? Whether or not you have heard of the name before, you have probably already seen UGC in action. Every unboxing video, glowing review online, or Instagram story tagging a brand is a form of user-generated content. And, it might be the piece missing from your Amazon seller shop, stopping it from reaching its full potential for success. 

Turn your customers into advocates with UGC to build trust while enhancing the brand’s credibility and visibility.

Why UGC is Critical for Your Amazon Listing

As a cost-effective marketing strategy, brands across the globe are leaning into what UGC has to offer. Changes in consumer behavior and expectations have opened the door for a new kind of marketing — buyers are looking for authentic and personalized experiences, and UGC caters to this demand perfectly. 

UGC-style videos and images add credibility to your Amazon listing, making it more appealing and trustworthy to potential customers.

If you are an Amazon seller wondering how to start UGC, implement these steps in your next marketing initiative:

Make it easy for customers to add videos to your Amazon listing or share pictures of your product in action. 

Actively request customers to share their experiences and feedback with user-generated content examples.

Run a campaign asking customers to share their unboxing videos or product usage videos (creating fresh and authentic content for your brand while boosting engagement).

Hold a competition with a small prize win for the best video.

Offer a 10% off discount code for everyone who shares a UGC piece of content.

Luckily for you anyone with an amazon account who has spent more than $50 can upload videos onto Amazon. They are not required to have purchased the product directly from Amazon. This makes it easy to work with UGC creators directly to receive honest and high quality reviews on your amazon product listing page.

A video from one a wildly successful ring light product on amazon. This product has done over 10 million dollars in sales on Amazon alone! It has a huge number of positive video reviews, in a super-saturated product market, how important do you think these were to its success?

Amazon content creators are becoming more innovative by leveraging UGC in more advanced ways. For example, customer reviews supplemented with images are more effective than media-free reviews, and videos showcasing the features and benefits of the product trump lower-quality clips. 

Compelling examples of user-generated content should help potential buyers better understand the product and make an informed purchasing decision.

A relatively new feature on Amazon allows brands to share lifestyle images and videos in a similar way to social media posts. As this game-changing feature is still underutilized by many sellers, why not embrace this golden opportunity to stand out from the competition?

An example of a popular and successful product using UGC videos to promote their product.

Take the first steps towards UGC by identifying your most loyal customers. Reach out with a message encouraging them to share their product experiences, and you might be surprised by how happy people are to share their support (but offering incentives always helps!). Or, collaborate with influencers who have a substantial following and can create engaging content for your brand to reach a wider audience.

As the key to effective user-generated content marketing lies in authenticity, it’s important not to curate or control the content too much. Letting your customers express their genuine feelings about your product will create a more trustworthy and relatable image of your brand, ultimately driving more conversions. Using a service to implement UGC for your Amazon page simplifies the process, and maximizes the impact.

Tap into the power of UGC for your Amazon listing with an expert service. Vidovo helps you navigate the world of UGC, providing expert guidance and support at every step of your UGC journey. We can assist you in strategizing, creating, and optimizing your UGC for the highest impact.

At Vidovo, we know how to use UGC to transform your Amazon selling journey. We have a deep understanding of Amazon's ecosystem and UGC expertise, making us an ideal partner for Amazon sellers who are curious about maximizing their potential through UGC. 

UGC Strategy Development: We will work closely with you to create a customized UGC strategy that aligns with your brand vision and business goals. This strategy will cover everything from identifying potential UGC creators to deciding the type of content to encourage.

UGC Creation and Optimization: We will help you encourage the creation of a UGC that resonates with your target audience and showcases your product's best features. Ensuring this content is optimized will boost visibility and conversions on Amazon.

UGC Monitoring and Management: User-generated content must be effectively managed to ensure consistency and quality. We will help monitor and manage your UGC, ensuring it aligns with your brand voice and meets Amazon's guidelines.

UGC Promotion and Outreach: Finally, we will help promote your UGC to reach a wider audience. This could include featuring the content in your Amazon listing, sharing it on social media, or even collaborating with influencers to get the word out.

As the importance of authenticity and customer engagement in marketing increases, UGC is no longer just a nice-to-have; it's a must-have for any brand. Amazon sellers can benefit immensely from UGC due to the platform's customer-centric nature and vast user base.

User-generated content is not just a passing fad — it’s here to stay. Make the most of this powerful tool and build authentic relationships with your customers, increase credibility, and ultimately, boost sales.

User-Generated Content: A Game-Changer for Amazon Sellers

Father's Day is fast approaching – just two weeks left on the calendar! The time of year when we show our appreciation for the father figures in our lives with gifts, gatherings, and heartfelt messages. As a brand, how can you ensure your product stands out in a market flooded with Father's Day promotions? One of the most powerful ways to shine is through properly leveraging social media, particularly TikTok and Instagram Reels. Engaging, bite-sized video content is a perfect way to get quick sales and grow your brand. Especially during a time when people are looking for the right product right now.

Did you know that TikTok has surpassed Google as the search engine for Gen Z. It's even surpassed Facebook as the most popular social media website since 2021.

TikTok has transformed into a modern day search engine. People are increasingly using these platforms to discover and connect with brands. Gen Z is more likely to search for "fathers day gifts" in the TikTok search bar - versus opening their browser and going to a traditional search engine like Google or Bing.

A preview of the search results for the keyword "fathers day gift" from TikTok.

Fathers Day TikTok & Instagram Reel Video Ideas

In order to create content that converts, it's essential to understand your audience and what appeals to them. Unique, authentic, and emotional content often strikes a chord with viewers - resulting in higher engagement and conversion rates. Here are seven creative TikTok and Instagram Reel video ideas to capture the spirit of Father's Day, showcase your product, and engage with your audience:

A video where the creator lists the top reasons why their dad is the best. You can feature your product in a way that complements one of the reasons.

Creators can film their father's reaction to receiving your product as a Father's Day gift. This could range from touching, funny, or downright hilarious responses.

Creators can share a unique 'dad hack' involving your product. This could be a fun, quirky way their father uses your product that makes life easier or more enjoyable.

You can also go the opposite direction. Lots of viral products on TikTok and Instagram are 'lifehack' products. An alternative idea is to show your dad struggling with something - then feature your lifehack product and show how much easier it was with the product and film an authentic reaction.

If your product has a unique shape, this is fun engaging content that will keep the viewers watching (We all know the TikTok and Instagram reels algorithms love this). Creators film their dad guessing his Father's Day gift, giving humorous or outlandish suggestions before revealing your product. 

If your product is small or doesn't have much shape, the creator could also wrap random stuff around the gift to make it look like something it isn't to illicit incorrect responses and reveal the final gift in the end.

Creators document snippets of a typical day with their father, highlighting how your product integrates into their daily life. If you sell coffee beans, for example, you could highlight starting the day with your dad sipping on a freshly roasted cup of your coffee; subtly featuring your brand.

The classic UGC style video. Product testimonials are simple and effective. There's a reason these continue to be king of marketing content. Easy and quick to produce. You can create a high volume of product testimonials and each one gives you a higher chance of your video going viral through the algorithms.

If your product is related to clothing, grooming, or home décor, the creator can surprise their dad with a mini-makeover using your product and film his reaction.

We strongly recommend searching common keywords on TikTok like "fathers day gifts" or "fathers day 2023". You'll be amazed at how many of the top videos are direct content for brands/products or user generated content videos that subtly promote a product in the content. If you aren't using TikTok and Instagram Reels to promote your videos this year you could be losing out on a massive, highly engaged audience that could drive substantial increases in brand awareness, product interest, and the ultimate goal, revenue.

Some More Great Video Ideas for Inspiration 💡

We searched TikTok for some cool fathers day gift video ideas to give you some 

This is a great engaging video that keeps the user watching until the end. We loved this video idea and it didn't feel too much like an ad. It's presented by a brand that has a ton of interesting and unique products.

The go-to video for products. This video highlighted a custom made tape measure for dads with a special message. As of writing this, the video has almost a million views! 😳. One thing we noticed by clicking the brands page is that they posted other similar-style videos featuring the same product with a fraction of those views. Thats the power of frequent posting on TikTok. Post 10 times, post 20 times, even 30 times. It only takes one video to go viral to blow up your sales!

This one is absolutely amazing! This video right now has done over 25 million views! 😱 those are some serious numbers. Notice they posted on 5-13 for fathers day and it went viral around that time. Another great example that consistent posting can have huge results.

Many of the video ideas you might have for Father's Day are not exclusive to this occasion. You can indeed apply the same strategies and styles typically used in your regular marketing videos, but with a distinct Father's Day flavor. Holidays are an amazing opportunity to make more videos and content and pull in more audience interest.

7 Fathers Day Marketing Ideas for TikTok & Instagram Reels

In today's digital landscape, going viral isn't just a chance event. It's a calculated phenomenon, a result of your brand's strategic planning, understanding the latest trends, and above all, authenticity. A single post can take a brand from obscurity to an overnight success. We've found two simple ingredients that make this surprisingly simple: frequency of posts and the leverage of quality user-generated content (UGC).

First... lets debunk a common myth: not every piece of content a brand produces has to, or will, go viral. Going viral isn't a game won by batting a thousand; it's more like a well-orchestrated symphony where each note contributes to the final masterpiece.

In digital marketing, the quantity of content can be just as important as quality. Every post won't go viral, but each post plays a key role in increasing brand exposure, growing audience engagement, and incrementally building up your online presence. You can think of your brand's content strategy as a pitcher's mound in baseball. If you have 30 balls (posts), you don't need each one to be a strike. One solid hit could mean a home run, and that's all it takes to change the game. This is why a steady stream of content is super important on your brands journey to growth and virality.

One of our clients regularly shares user generated content on their platform with great success. While not every post hits viral status, a combination of high quality content and regular posting has driven amazing growth for their brand.

The Power of User Generated Content and Going Viral

Another key ingredient to making your brand go viral is quality content. High post frequency alone wont boost you to the top. The content must resonate and engage with your audience in a way that compels them to share and interact with your brand. This is where User Generated Content (UGC) can play a huge role in your online success.

User generated content (UGC) is a powerful tool where creators tell a real story about your brand or product. Real people - with authentic interactions, emotion and an experience become the storyteller of your brand. It creates a sense of relatability that can't be replicated through overly scripted content or traditional advertising-style videos. And the numbers speak for themselves, 92% of customers trust the reviews and recommendations shared by people, rather than advertisements.

Using UGC will significantly increase your engagement rates and keep your audience watching for longer. (And we all know the tiktok algorithms love this ❤️). When users see real people, they connect on a deeper level, which leads to more shares, more interaction, and a higher chance of going viral for your brand.

The increased engagement with UGC is rooted in being authentic. Brands that embrace this marketing strategy are willing to open up and share authentic experiences with their customers. Not overly dramatized traditional advertising that consumers have to think twice about. Showing some vulnerability resonates with audiences who end up investing in brands they believe in.

The secret sauce to viral success is the fusion of both quantity and quality. Regular content posting backed by the authenticity of user generated content.

Going viral isn't the result of a single, perfect post. It's an result of frequent and relatable content that strikes an emotional response from the viewer. So make those 30 posts, and make each one of them count. Use real people, share real stories, and get real connections with your brand. Your audience is waiting to be part of your journey.

It Only Takes One - The Huge Impact of a Single Viral Post 🎯

Imagine this for your brand. This is a real scenario that happens daily: A single post from your brand goes viral, reaching hundreds of thousands, if not millions, of users on TikTok. Each user with peaked interest from the content, explores more about your brand. They visit your website, checkout your social media accounts. And then they click your profile and watch some more of your posts. A fraction of these users, convinced by the genuine and authentic content your brand presents, decides to purchase your products or service. Even if only a small percentage of those reached by your viral post convert - the sales volume could still be in the thousands, and many times its much more!

Let's take a real world example. A client we had the privilege to work with - an online jewelry brand - had contacted us to make UGC videos for their brand. They started posting the videos we created. It wasn't overnight, but one post – an real video of our creator showing off their product – went viral.

This video got shared and bookmarked countless times, and reached hundreds of thousands of users. It connected with people emotionally, creating a positive association with the brand. As a result, the website experienced a massive influx of traffic, and the brand saw a large spike in their sales. They didn't just earn revenue; they earned loyal customers and brand advocates that will continue engaging and shopping with them.

Going Viral in 2023 with User Generated Content: The Power of Frequency and Authenticity

News & Insights

Discover the Untold: How to Stay Creative and Consistent as a Content Creator

UGC Creator Portfolio Guide + Examples

User-Generated Content: A Game-Changer for Amazon Sellers

7 Fathers Day Marketing Ideas for TikTok & Instagram Reels

Going Viral in 2023 with User Generated Content: The Power of Frequency and Authenticity