Pay creators a share of what you spend running their videos as Meta ads, with or without a fixed fee. Creators are paid every Monday while their ads run.
Weekly payout sent+$412.80
6% of last week's ad spend on your video
Here are three videos from one campaign, each with a different amount of ad spend. Pick a payout model to see what each creator earns and what you pay in total.
Example figures. Shares shown before Vidovo fees.
Follow one creator's video from the brief to the Monday payout.
Choose a flat fee, a percentage of ad spend, or a fixed fee plus a percentage when you build the campaign. Creators see the terms on the brief before they apply. They can quote a fee inside your range, and the percentage is the same for every creator. In this example the range is $100 to $150 plus 6%, and Maya quotes $125.
How will you pay creators?
Brand account ads run from your page, and the creator doesn't need to connect anything. Partnership ads run from the creator's Instagram with your brand name next to theirs. For those, creators connect Facebook and choose an Instagram account when they apply.
Connect your Meta ad account and link each ad to the creator who made it. Vidovo reads the spend every day and calculates each creator's share. Creators see the same numbers you do.
This week
Synced from MetaMorning routine hook v2by Maya$6,880spend
Unboxing, 3 reasonsby Jordan$2,415spend
Before and after, UGCby Kelly$940spendEach day of spend settles 7 days later, after Meta finalizes its numbers, and is paid out the following Monday. You're charged for the share at the same time, and creators are paid to their bank account. If you pause an ad, its share stops on that day.
Maya's ad, last week
$6,880Monday payout sent6% of last week's spend, on top of the $125 fee$412.80Repeats every Monday while the ad runs
Each model handles upfront cost and creator pay differently. You can use a different model on each campaign.
One price per video, paid when you accept the proposal.
Good for Organic content and fixed budgets.
A share of what you spend running the video as a Meta ad, paid weekly.
Good for Testing many videos, with cost tied to ad spend.
A fee for the video, then the share of ad spend on top.
Good for Campaigns where you plan to scale the best ads.
Pick a model to see what a creator earns on a short test and on an ad you scale.
$100 to $150 for the video, plus 6% of spend
Appeals to more creators. They're paid a fee for each video, plus a share as the ad runs.
Hover to compare, click a line to switch
Creators see how they'll be paid before they apply.
Each video is briefed and shot for Meta, whatever the payout model.
You set the fee or the share, and how much to spend on each ad.
Example figures: a $400 flat fee, a $125 fixed fee, a 6% share, $350 spend on the short test and $38,000 on the scaled ad. Shares shown before Vidovo fees.
It depends on the campaign. A flat fee gives you a set cost per video. A percentage of ad spend has no upfront cost, and you pay as the ads spend. A fixed fee plus percentage pays creators for each video, then adds a share while the ad runs. You can use a different model on each campaign.
You set the percentage, and the fee range if you use one, when you build the campaign. Creators quote a fee inside your range when they apply. They don't bid on the percentage, so every creator on the campaign gets the same share.
Whatever Meta reports as spend on the ads you link to a creator's video, read from your connected ad account. Ads that aren't linked to a creator never count.
Any fixed fee is paid when you accept a creator's proposal. Shares of ad spend are paid weekly: each day settles 7 days later, which leaves room for Meta's final numbers, then goes out in the next Monday payout. You're charged for the share in the same weekly run.
Yes. Choose percentage of ad spend. There's no upfront fee, and you pay only when the ads spend. Adding a fixed fee can bring in more applicants.
No. Run them from your own page with nothing for the creator to connect, or turn on partnership ads so they show from the creator's Instagram with your brand alongside.
The creator's share stops while the ad is paused and starts again when you turn it back on.
Yes. Connect your Meta Business account once and Vidovo reads spend from it. You keep building and running ads in Ads Manager the way you already do.
Set up a campaign with a flat fee, a percentage of ad spend, or both.
