CREATIVE BRIEF
Bad briefs create bad content. Vidovo's brief builder walks you through every detail creators need: deliverable specs, talking points, visual references, brand guidelines, and dos and don'ts. Write it once, reuse it forever.
Your Content Library, Rights, and Payments All in One Place
Every Detail. Every Time. No Guessing
Vidovo's brief builder prompts you through every section that matters: campaign objective, deliverable format (video, photo, or both), aspect ratio, duration, talking points, brand voice guidelines, do's and don'ts, and reference content. Creators get crystal-clear direction. You get content that doesn't need five rounds of revisions.
Start from a Proven Template. Ship Faster.
Don't want to build from scratch? Choose from pre-built brief templates designed for the most common UGC formats: product reviews, unboxings, testimonials, how-to videos, before/after transformations, and TikTok-native hooks. Each template includes suggested talking points, format specs, and creative direction. Customize what you need, keep what works.
Show Creators What "Good" Looks Like
Upload reference videos, competitor ads, moodboards, or past top-performers directly into your brief. Creators perform dramatically better when they can see exactly what you're going for. Link to specific TikToks or Instagram Reels as creative references. Visual direction beats written descriptions every time.
Review Who Applied. Pick Your Winners. Move Fast.
Once your brief goes live, creators apply with their profiles and content samples. Review applications on a clean, sortable board. Accept, decline, or save for later. See each creator's past performance data before you commit. The best creators get snapped up fast, so Vidovo makes it easy to review and decide quickly.
Frequently Asked Questions
Yes. Save any brief as a template. Duplicate it, tweak the details for your next campaign, and launch in minutes. Teams running monthly content cycles use this to maintain creative consistency while testing new angles.
UGC video ads, product reviews, testimonials, unboxing videos, how-to content, before/after transformations, TikTok-native hooks, Instagram Reels, photo content, and raw footage. You specify the format, aspect ratio, and duration in the brief.
Yes. Upload videos, images, moodboards, or paste links to TikToks and Reels. Reference content dramatically improves the quality and consistency of creator submissions.
It depends on your budget, niche, and requirements. Most campaigns receive applications within 24-48 hours of going live. You can also proactively invite specific creators from the marketplace.
