Customers & Case StudiesNufyx: Achieved 3x ROAS and Cut CPC by 40% with UGC Campaigns
About
NUFYX, headquartered in Los Angeles, is a health and wellness company specializing in nutritional supplements. Founded in 2020, they focus on sustainability and high-quality ingredients, with their flagship product being the Heavenly Protein® Powder made from American-grown peas.
Industry
Health & Wellness
Campaign Type
Brand Awareness
Website
www.nufyx.comJoin Vidovo and get connected with top creators.
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Challenge
NUFYX faced several challenges in their content creation efforts. The company lacked a structured approach to manage UGC, leading to inefficiencies and inconsistent content quality.
Manual outreach to influencers was time-consuming and often resulted in high costs and unpredictable outcomes. They needed a streamlined, scalable solution to produce engaging content that would effectively align with their brand values without the hassle of back-and-forth negotiations.
Solution
Vidovo provided NUFYX with a comprehensive solution to these challenges with their Fully Managed Service. By utilizing Vidovo's marketplace and campaign system, NUFYX could effortlessly receive high-quality content on a monthly basis with new creators each time.
NUFYX was able to be hands-off so they could focus on other business priorities while Vidovo handled everything from creator selection to content delivery. The result was a more efficient process that significantly improved the quality and effectiveness of their content.
Results
3X Return on Ad Spend
3X return on ad spend on average, which was higher than their previous average
CPC Reduction of 40%
Cost-per-click reduced by 40% when running ads from Vidovo
2.37% CTR
Ads from Vidovo had a 2.37% click through rate, which was higher than their previous average
Vidovo has completely changed our approach to marketing. We've tripled our ROAS and cut our CPC by 40%, all thanks to their high-quality content and white-gloved service.
Amanda Smith
Co-Founder & CMO