Erin McClafferty

I’m a San Diego–based UGC creator living right on the beach, which naturally lends itself to bright, elevated lifestyle content with an ocean backdrop. I’m very into fitness and wellness—yoga, tennis, beach volleyball, and the gym are all part of my daily life—so I love creating content that feels active, healthy, and aspirational, but still real. I’m also an entrepreneur at heart. I’m a successful realtor, podcaster, and published poet, so storytelling and communication come naturally to me. I approach UGC the same way I approach my business—with professionalism, strong communication, and attention to detail. I also have two adorable kittens who are perfect for pet-related content, and I love cooking and sharing a healthy, balanced lifestyle. My style is laid-back, authentic, and natural—content that feels genuine and relatable while still being polished and on-brand.