Samantha Falcao

I’m Samantha! I’m a Toronto-based UGC creator and Lead Data Scientist with experience working with 30+ DTC brands blending creativity with strategy. I’m a cheerful, confident creator with a strong on-camera presence and a passion for helping brands elevate their content game! My background as a Data Scientist helps me create strategic, performance-driven content backed by an analytical understanding of what converts, connects, and keeps audiences coming back. I specialize in creating authentic, high-converting content that feels relatable, engaging, and fun. I’ve worked with brands across skincare, food, apps, fashion, tech, and more, delivering scroll-stopping videos that build trust and drive action. Whether it’s a product demo, a clever skit, or a heartfelt testimonial, I bring confidence, personality, and purpose to every frame. Beyond content, I understand data, trends, and what makes people click (literally). Think of me as your creative partner who’s not just here to post, but to perform.