Tirza Ong

For the past 10+ years, my work has lived at the intersection of psychology, community, creativity, and digital growth. I began my career in women’s rights and reproductive health advocacy — supporting counseling initiatives, community education, and digital access projects focused on sexual and reproductive health. That experience shaped how I understand communication: not just as marketing, but as trust-building. Over time, I transitioned into digital marketing and creative strategy, bringing that same human-centered approach into growth, paid social, UGC, and brand storytelling. Today, I work across performance marketing, creative strategy, creator campaigns, and digital content for local and international brands across tech, SaaS, F&B, and lifestyle industries. My experience includes Meta & Google Ads, social media strategy, community growth, creator partnerships, and data-informed creative development. What makes my approach different is the combination of: • Behavioral insight from my psychology background • Creative direction shaped by years in performing arts • Strategic thinking grounded in performance data and audience behavior I’m especially interested in mission-driven companies working in women’s health, wellness, culture, education, and meaningful technology. Currently pursuing an MA in Critical Psychology while continuing to explore how empathy, storytelling, and behavioral insight can create stronger digital experiences and more human-centered marketing.