User-Generated Content
Get More Social With User-Generated Content
Let those who love your brand show off their favorite products in your range.
What's user-generated content?
User-generated content (UGC) is digital content like videos, photos, or reviews created by content creators or your very own customers.
Why your brand should use UGC?
Versatile
From unboxing videos to product demonstrations, UGC can be used for various goals.
Cost-effective
It costs less to produce UGC as no budget is needed for costly expenses like models or location.
Trustworthy
UGC is more than simply a photo or video. It’s social proof in action.
Where can UGC be used?
Social Channels
Social media is practically the home of UGC. You can post it as a video on your brand's social media accounts and then feature the best ones in paid social ads to amplify reach and results.
Website
Add that level of trust and authenticity to your product pages and make customer reviews or product videos part of your product page design. Why settle for only an anonymous five-star review when you can add the face of a star creator to the review too?
Turn text-heavy messages into engaging emails and include UGC to your newsletter or cart abandonment reminder.