UGC for DTC Brands

How direct-to-consumer brands use user-generated content to build trust, lift conversions and cut ad costs.

For direct-to-consumer brands competing on trust rather than shelf space: what counts as UGC, where to put it, the brands doing it best and the numbers behind it.

Get the Guide

By the Numbers

Shoppers Trust Each Other More Than They Trust Your Ads.

Four of the guide's figures on why user-generated content converts.

92%
of consumers trust organic, user-generated content more than traditional advertising: A Nielsen finding the guide builds on: social proof beats a polished pitch.; 4x
the click-through rate for UGC ads, at half the cost per click: On Facebook, Instagram and TikTok, a raw clip reads as a recommendation, not an advert.; 82%
have bought, or considered buying, something after seeing it posted by their connections: The feed is where discovery happens now, and customers are the most trusted voices in it.; $1M+
a month in ecommerce sales for Olipop by mid-2021, from $35K a month in early 2020: Growth the guide puts down to content marketing and brand credibility, not a bigger ad budget.

Figures and examples are as the guide gives them.

What's Inside

Thirteen pages on putting customer and creator content to work, from what counts as UGC to how to get more of it without begging, with Mejuri, Warby Parker and Olipop as the worked examples.

Why UGC matters for DTC brands
What counts as UGC
Where to leverage UGC: organic and paid social
Additional UGC leverage tactics
DTC brands that killed it with UGC: Mejuri, Warby Parker and Olipop
The psychology behind why UGC works
How to get more high-quality UGC (without begging for it)
UGC for paid ads: how to make it convert
UGC for email and website: turning content into conversions
Key statistics to consider

Get the Guide

Four Places

Where Is UGC Missing from Your Funnel?

The guide works through each of these. If any still runs on brand-made content alone, there is a cheaper and more trusted option for it.

Get the Guide

Your organic social
Reposting customers and running a branded hashtag turns buyers into a steady stream of content, and shows them you noticed.
Your paid ads
UGC in a paid campaign reads as a recommendation rather than an advert: the guide's structure is hook, pain point, solution, call to action.
Your product pages and emails
Customer photos and reviews beside the buy button are social proof at the moment of decision, and they lift email click-through too.
Your pop-ups and in-store displays
Pop-ups and micro-influencer referral programs build buzz with the people already closest to the brand.

Ready to Build Trust and Drive Sales?

Vidovo helps you source creators, collect authentic content and put UGC front and center across your store, your ads and your email.

Book a Demo