UGC for E-Commerce

Turning clicks into conversions: where user-generated content belongs on your product, home and checkout pages.

For ecommerce teams whose ads bring shoppers to the product page and lose them there: why websites need more video, where UGC belongs, and what on your site is cancelling it out.

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By the Numbers

People Trust People.

Four things the guide says about why shoppers buy, or don't.

73%
of people prefer watching a video to learn about a product: A Wyzowl study the guide builds on. Websites need more video, period.; 35%
conversion lift on NUFYX's product pages once UGC went in: Video testimonials, before-and-after photos and customer stories, with lower bounce rates too.; 50%+
of ecommerce traffic now comes from phones: UGC that loads slowly or displays badly on mobile loses the buyer before it can persuade them.; 3
questions every shopper needs answered before they buy: What it looks like in real life, whether it works as advertised, and how others use it. UGC answers all three.

Figures and examples are as the guide gives them.

What's Inside

Seven pages on making UGC work on your store, from why websites need more video to the website problems that cancel it out, with NUFYX as the worked example.

Why websites need more
How UGC boosts conversions
Make UGC shine on your website: product, home and checkout pages
Don't let your website hold you back
Case study: turning UGC into conversions for NUFYX

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Page by Page

Where Does UGC Belong on Your Store?

The guide's answer, page by page. If one of these still runs on studio shots and copy alone, start there.

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Your product pages
The decision-making hub: embedded video reviews, before-and-after comparisons, and a live feed of posts tagged with your hashtag.
Your home page
Testimonials, lifestyle photos and product highlights in place of generic banners, with a branded hashtag and a call to action for more.
Your checkout
Testimonials next to the buy button, and a line like “Join 10,000+ happy customers” with real faces beside it.
Your site itself
Even the best UGC won't save a slow mobile page, a confusing menu or stale content. The guide's three fixes come first.

Ready to Build Trust and Drive Sales?

From sourcing creators to optimizing your website experience, Vidovo sets your store up to let real customers do the selling.

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