What Shoppers Actually Care About

Why you need UGC inside retail stores: proof in the aisle, at the moment shoppers decide what to grab.

For brands that just landed on shelves at Target, Walmart, Costco or CVS: why shoppers trust people over ads most in the aisle, and how creators' store runs turn placement into proof.

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By the Numbers

Trust Matters Most in the Aisle.

This guide is short on statistics and long on proof. Four things it shows about UGC filmed where the buying decision happens.

50+
video assets from Jojo's Chocolate's Costco launch: Dozens of creators bought the product in store and shared it, with organic posts on top, during the rollout window.; 2
things an in-store clip proves at once: Your brand made it onto shelves, and people are picking it up. Shelf placement layered with social proof.; 4
things in-store UGC does that online UGC can't: Proof in the aisle, a real shopping trip, buzz around the find, and a retailer that looks good for stocking you.; 3
retail launches the guide walks through: Jojo's Chocolate at Costco, Physician's Choice at CVS and Walmart, and Remington at Target, where creator clips beat studio shoots.

Figures and examples are as the guide gives them.

What's Inside

Six pages on taking UGC off the screen and into the store: the four things in-store clips do for a brand, how retail campaigns run on Vidovo, and three brands' retail launches.

Why this matters
Proof in the aisle
Real shopping experience
Community buzz around retail
Making retailers look good
Why Vidovo makes retail UGC work
Proof it works: Jojo's Chocolate, Physician's Choice and Remington

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Four Signals

Does Your Shelf Have Any Proof Yet?

The guide's four reasons in-store UGC works. If your retail rollout has none of them, shoppers are deciding without you.

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Proof in the aisle
A clip of someone pulling the last one off the shelf signals demand no ad can fake, and tells shoppers exactly where to find you.
A real shopping trip
Dropping your product in a basket at Target or Walmart makes the purchase feel natural, and removes the step between thinking about it and buying it.
Buzz around the find
People love seeing others excited to finally find a brand. Dozens of clips across different stores make it feel like it's everywhere.
A retailer that looks good
“Found it at Target” is a win for the retailer too, which helps with expansion and better placement later.

Ready to Take Your Social Strategy to the Next Level?

Vidovo's creators shop in real stores, document the trip from shelf to cart to home, and leave you with content for organic, email, retail support and paid.

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